Reports To
Director of Business Development
Times of Duty
Monday to Friday 7.30 am to 4.30 pm. Occasional weekend/holiday work required. (Please see details in Staff Handbook)
Salary
฿100,000 – ฿150,000 per month
Job activities & Responsibilities
- Develop and implement a comprehensive annual marketing strategy and supervise the Marketing team to successfully accomplish marketing activities in Thailand and abroad within budget in order to achieve target number of students and target revenue as planned
- Lead brand management to ensure consistent messaging and visual identity across all platforms.
- Conduct market research, competitor analysis, and parent insights to inform strategic decision-making.
- Identify new market opportunities and propose initiatives to enhance brand visibility.
- Oversee the school’s digital marketing strategy including website, social media, SEO, SEM, and online advertising and campaigns.
- Manage external vendors such as designers, agencies, photographers, and ad platforms.
- Analyze and develop potential strategic partner relationships for school marketing by building the connection with potential customers, local and overseas education agents, etc.
- Indirectly support the admissions team in a complex environment and with evidence of innovative approaches and success to ensure the conversion rate between #of enquiries, #of visits vs #enrollment
- Build a strong track record of successful brand and campaign management evidenced by an evaluative approach to assessing impact.
- Develop a media plan and oversee relationships with media to spread success stories and share school information as planned.
- Lead content strategy that highlights student achievements, school events, academic strengths, and community initiatives.
- Oversee photo/video content production to create compelling storytelling across platforms.
- Plan, promote, and oversee key marketing events including open houses, fairs, community events, and engagement campaigns.
- Prepare and oversee the annual marketing budget as approved by the Board.
- Lead, manage and mentor the marketing team, ensuring clear targets and professional development.
- Establish a work environment that promotes engagement, diversity and inclusion.
Minimum Qualifications
- Bachelor’s degree in Marketing, Marketing Communications, Advertising, Mass Communications or other related fields.
- At least 5 years of work experience in marketing leadership roles.
- Experience in international education, hospitality, or premium service industries or knowledge of expatriate markets and parent decision-making behaviours would be an advantage.
- Strong understanding of digital marketing, branding, and communication strategy.
- Excellent written and verbal communication skills (English required; Thai beneficial).
- Be able to work in a multinational environment.
- Excellent interpersonal skills
- Strong team leadership, creativity, analytical thinking, and project management skills.
- Confident and dynamic personality.
- Strong creative outlook.
Required Competencies
- Ability to diagnose and anticipate customers needs and expectations and to quickly respond to them.
- Ability to identify problems, determine how to solve problems, evaluate alternatives, assess risk, and make timely decisions.
- Ability to use office equipment to perform tasks; skill at teaching others how to use equipment; skill in a variety of office techniques (e.g., typing, data entry). Ability to use relevant software; computer literate.
- Ability to clearly convey ideas orally and in writing, and to listen to and understand what others are saying. Ability to provide feedback and follow up where necessary. Ability to lead the team, manage the staff under supervision, develop and motivate staff to perform at the best of their abilities.
- Knowledge of others’ plans and schedules; skill in coordinating functions and ensuring desired results; ability to prioritize and make decisions; ability to do multiple tasks and support several people at once.
Bromsgrove International School Thailand is committed to safeguarding and promoting the welfare of children. Applicants must be willing to undergo child protection screening, including an ICPC and other police checks for the countries you have been working in for the past ten years or your whole working life, whichever is shorter. In the final stages before appointments are made we will follow up with written and verbal reference checks from previous employers. Any offer of appointment will be subject to the above checks being successfully completed and work visa approval by the Thai authorities.
If you have any queries or questions relating to the position, please feel free to contact us by email jobs@bromsgrove.ac.th
All applications must be submitted via the JobsDB website by clicking the link below. CVs sent by email will not be considered.
